AUSTRALIAN COTTON
We introduced our first 100% Australian cotton products in 2019. Since then, we’ve proudly been working with Cotton Australia to support Aussie farmers, by switching 5 million garments to date to Australian grown cotton.
The Australian cotton industry is one of the world leaders in sustainable cotton.
The farmers we work with are always looking for ways to improve soil health and water use efficiency. They use science as well as hands on experience and investments in infrastructure in order to produce a more sustainable cotton fibre. Then Australian Cotton uses 97% less pesticides, 48% less water and 34% less land.